Evaluation - Question 1

1. In what ways does your media product use, develop or challenge forms and conventions of real media products?

Feedback from Miss Stone: Shorten video and make it more concise

• At 00:10 - 00:45 I am talking about the media conventions in my opening and closing credits.
• At 01:24 - 01:46 I am talking about using genuine students to play background students as Saturday Night Sunday Morning does to add to the realism.
• At 05:43 - 06:00 I am talking about sound bridges as a convention of blockbuster films.
• At 07:03 - 07:22 I talk about how Rom-Coms make sure there are different levels of comedy in order to attract a larger target audience.
• At 15:00 - 15:10 I am talking about the use of shots to split up the narrative as done in fish-tank.
• 19:45 - 20:40 I talk about the conventions of meta-humour that we conformed to. I give examples of the convention being present in Community, Arrested Development, and Family Guy.

Happily Ever After is written as a romantic-comedy. It was decided from the beginning that it going to be modelled after a blockbuster rom-com but the further into the research stages we got, the more we realised it would more likely be produced by a British subsidiary company of an American production company.

Blockbuster films follow mainstream film conventions so we made an effort to follow conventions but at the same time challenging them to give our own spin on things. So in terms of following general conventions of a rom-com, we begin by introducing the characters subtly, with multiple comedy-specific sequences. We also have a romantic montage which is seen in many rom-coms.

Below is a short comparison video Callum put together of our media product and an existing short romantic comedy.