Evaluation - Question 4

4. How did you use media technologies in the construction and research, planning and evaluation stages?

Evaluation - Question 3

3.What did you learn from audience feedback?

At every stage in our final outcome, Callum and I made sure that we took into account the audience feedback. We posted our film on social network and sharing sites (such as, Facebook, Twitter, Instagram) at every stage of our development. This allowed us to effectively change our film in order to better suit our target audience. 

One of the biggest changes we made was the font of the film. We completely revised our font after feedback from Miss Stone. Below is the video I released onto social network sites in order to find out if our target audience preferred the new font. After careful revision of audience feedback, Callum and I changed the font in our film.


Our early stage of our film was completely different, the original Happily ever After was shot and edited differently. The music was also completely different. Below is the preliminary edit of Happily Ever After next to the final edit of Happily Ever After.

Below are just a small selection of the huge amounts of Facebook comments we received after Callum and I uploaded Happily Ever After to YouTube, Twitter, Facebook and Blogger. From the comments and other means of audience feedback it was clear that we needed to make some changes. We changed the title, the font, we re-shot a couple of times and we re-edited and eventually we ended up with a final outcome that the audience loved.

Also, thanks to YouTube's statistic section (which is available for members to see how there videos are doing), Callum and I were able to see what parts of the video were most popular and which age range and gender enjoyed our video the most. According to the statistics, male (44%) and Female (56%) teenagers from Britain were the most common spectator for our film which meant we achieved the goal of appealing to our target audience.

Callum and I were orginally going to make a commical TV advert for a fictional product based on the iPhone. For this we carefully emulated that of an existing iPhone advert. Due to audience feedback (comments on the video on Facebook and Twitter) we determined that our target audience would prefer a romantic-Comedy and started to work on Happily Ever After. In conclusion, our product was shaped and constructed by what we learnt from our audience feedback.

Evaluation - Question 2

2.How effective is the combination of our main product and ancillary texts

Evaluation - Question 1

1. In what ways does your media product use, develop or challenge forms and conventions of real media products?

Feedback from Miss Stone: Shorten video and make it more concise

• At 00:10 - 00:45 I am talking about the media conventions in my opening and closing credits.
• At 01:24 - 01:46 I am talking about using genuine students to play background students as Saturday Night Sunday Morning does to add to the realism.
• At 05:43 - 06:00 I am talking about sound bridges as a convention of blockbuster films.
• At 07:03 - 07:22 I talk about how Rom-Coms make sure there are different levels of comedy in order to attract a larger target audience.
• At 15:00 - 15:10 I am talking about the use of shots to split up the narrative as done in fish-tank.
• 19:45 - 20:40 I talk about the conventions of meta-humour that we conformed to. I give examples of the convention being present in Community, Arrested Development, and Family Guy.

Happily Ever After is written as a romantic-comedy. It was decided from the beginning that it going to be modelled after a blockbuster rom-com but the further into the research stages we got, the more we realised it would more likely be produced by a British subsidiary company of an American production company.

Blockbuster films follow mainstream film conventions so we made an effort to follow conventions but at the same time challenging them to give our own spin on things. So in terms of following general conventions of a rom-com, we begin by introducing the characters subtly, with multiple comedy-specific sequences. We also have a romantic montage which is seen in many rom-coms.

Below is a short comparison video Callum put together of our media product and an existing short romantic comedy.

Revised Review

I have upped the rating to a four star for consistency with Callum's poster which says my review gave a four star rating. 

I have also replaced the photo from Happily Ever After as Miss Stone suggested in her feedback.

My Review.

Review Analysis: Sight & Sound

This film review has a tagline and details about the film in a corner. Other than that its all the same. The review begins with the title and rating of the film. This is to quickly let the audience know how highly the reviewer has rated the film. 

There is then a shot plot overview detailed enough to explain what's going on. 

The review is kept short because too many words will put off an audience. This is why reviews include a verdict; it allows readers who aren't interested in reading the review to find out the general opinion of the film. There is a screen shot and a trailer of the film. A trailer is not just to advertise the film but also to give the audience a sense of what the film will be like.

I am going to use from this the Tagline and the Details about the film in my review.