Evaluation - Question 3

3.What did you learn from audience feedback?

At every stage in our final outcome, Callum and I made sure that we took into account the audience feedback. We posted our film on social network and sharing sites (such as, Facebook, Twitter, Instagram) at every stage of our development. This allowed us to effectively change our film in order to better suit our target audience. 

One of the biggest changes we made was the font of the film. We completely revised our font after feedback from Miss Stone. Below is the video I released onto social network sites in order to find out if our target audience preferred the new font. After careful revision of audience feedback, Callum and I changed the font in our film.


Our early stage of our film was completely different, the original Happily ever After was shot and edited differently. The music was also completely different. Below is the preliminary edit of Happily Ever After next to the final edit of Happily Ever After.

Below are just a small selection of the huge amounts of Facebook comments we received after Callum and I uploaded Happily Ever After to YouTube, Twitter, Facebook and Blogger. From the comments and other means of audience feedback it was clear that we needed to make some changes. We changed the title, the font, we re-shot a couple of times and we re-edited and eventually we ended up with a final outcome that the audience loved.

Also, thanks to YouTube's statistic section (which is available for members to see how there videos are doing), Callum and I were able to see what parts of the video were most popular and which age range and gender enjoyed our video the most. According to the statistics, male (44%) and Female (56%) teenagers from Britain were the most common spectator for our film which meant we achieved the goal of appealing to our target audience.

Callum and I were orginally going to make a commical TV advert for a fictional product based on the iPhone. For this we carefully emulated that of an existing iPhone advert. Due to audience feedback (comments on the video on Facebook and Twitter) we determined that our target audience would prefer a romantic-Comedy and started to work on Happily Ever After. In conclusion, our product was shaped and constructed by what we learnt from our audience feedback.